Below is the previous event agenda. Much more to come at DispensaryNext 2017!
Past Session Leaders
Detailed Session Agenda
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Monday, February 1
Check-in & Morning Refreshments
9:30 am - 10:00 am
From Waiting Room to High End Retail Experience: How Dispensary Culture Has Changed From 2009 to Now
10:00 am - 10:50 am
<strong>Stephen Spinosa</strong><br/>
VP of Retail @ Good Chemistry<br/>
Session Room A<br/><br/>
Opening Keynote Presentation
Stephen Spinosa
VP of Retail @ Good Chemistry
Session Room A
Opening Keynote Presentation
Delivery-Only Dispensaries: The Good, The Bad, The Future
11:00 am - 11:50 am
<strong>Chelsea Sutula</strong><br/>
CEO @ Sespe Creek Collective<br/>
Session Room A
Chelsea Sutula
CEO @ Sespe Creek Collective
Session Room A
Using Data Analytics to Drive Sales, Profitability, and Customer Loyalty
11:00 am - 11:50 am
<strong>Roy Bingham</strong><br/>
CEO @ BDS Analytics<br/>
Session Room B
Roy Bingham
CEO @ BDS Analytics
Session Room B
Lunch in the Grand Ballroom
12:00 pm - 12:50 pm
<strong>Nom Nom Nom...</strong><br/>
<em>Click to see menu</em><br/>
Enjoy!
Nom Nom Nom...
Click to see menu
Enjoy!
Dispensary Compliance: What's in it for me?
1:00 pm - 1:50 pm
<strong>Erin Kennedy</strong></br>
Co-founder @ Aperture Consultants</br>
Session Room A
Erin Kennedy Co-founder @ Aperture Consultants Session Room A
High-Impact Social Media Marketing for Dispensaries
1:00 pm - 1:50 pm
<strong>Alexa Divett</strong><br/>
Founder @ Alexa Divett<br/>
Session Room B
Alexa Divett
Founder @ Alexa Divett
Session Room B
Growing for the Medical Market: Why It Matters
2:00 pm - 2:50 pm
<strong>Adam Jacques</strong><br/>
Master Grower @ The Growers Guild Gardens<br/>
Session Room A
Adam Jacques
Master Grower @ The Growers Guild Gardens
Session Room A
Cannabis PR 101: How to Market a National Cannabis Brand
2:00 pm - 2:50 pm
<strong>Olivia Mannix</strong> & <strong>Jennifer DeFalco</strong><br/>
Co-founders @ Cannabrand<br/>
Session Room B
Olivia Mannix & Jennifer DeFalco
Co-founders @ Cannabrand
Session Room B
Emergency Chocolate Break
3:00 pm - 3:30 pm
No seriously, it's an emergency.<br/>
Chocolate on Chocolate on Chocolate
No seriously, it's an emergency.
Chocolate on Chocolate on Chocolate
Youtility – Why Smart Marketing is About Help not Hype
3:30 pm - 4:20 pm
<strong>Chris Sietsema</strong><br/>
CEO @ Teach to Fish Digital<br/>
Session Room A<br/><br/>
Afternoon Keynote Presentation
Chris Sietsema
CEO @ Teach to Fish Digital
Session Room A
Afternoon Keynote Presentation
Complimentary Attendee Happy Hour
4:30 pm - 5:30 pm
In the Grand Ballroom<br/>
Cocktails & Light Hors D'oeuvres - Enjoy!
In the Grand Ballroom
Cocktails & Light Hors D'oeuvres - Enjoy!
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Tuesday, February 2nd
Continental Breakfast in the Grand Ballroom
9:30 am - 10:00 am
Easy Steps for Dispensary Owners to Build a Strategic Marketing Plan from the Ground Up
10:00 am - 10:50 am
<strong>Catherine M. Zito</strong><br/>
CEO @ American Wellness Business Association<br/>
Session Room A
Catherine M. Zito
CEO @ American Wellness Business Association
Session Room A
Behavioral Interviewing: Hiring the Right Fit For Your Team
10:00 am - 10:50 am
<strong>James Moser</strong><br/>
CEO @ Metamorfix<br/>
Session Room A
James Moser
CEO @ Metamorfix
Session Room A
Consumer Trends: How to Utilize the Data to Grow Your Business
11:00 am - 11:50 am
<strong>Paul Campbell</strong><br/>
VP of Marketing @ Leafly<br/>
Session Room A
Paul Campbell
VP of Marketing @ Leafly
Session Room A
Employment Law for Dispensaries: Avoiding Common Pitfalls
11:00 am - 11:50 am
<strong>Alexander Wheatley</strong><br/>
Attorney @ Fisher & Phillips, LLP<br/>
Session Room B
Alexander Wheatley
Attorney @ Fisher & Phillips, LLP
Session Room B
Lunch in the Grand Ballroom
12:00 pm - 1:00 pm
<strong>Nom Nom Nom...</strong><br/>
<em>Click to see the menu</em><br/>
Enjoy!
Nom Nom Nom...
Click to see the menu
Enjoy!
More than a Pot Shop: A Guide to Building Standard Operating Procedures (SOP's)
1:00 pm - 1:50 pm
<strong>Justin Jones</strong><br/>
Co-founder @ DANK Dispensary Denver<br/>
Session Room A
Justin Jones
Co-founder @ DANK Dispensary Denver
Session Room A
Beyond Security Requirements: Regulations That Will Trip Up The Unprepared
1:00 pm - 1:50 pm
<strong>Paul Loney</strong><br/>
Owner @ Loney Law Group<br/>
Session Room B
Paul Loney
Owner @ Loney Law Group
Session Room B
Navigating the Complexities of Cannabis Accounting and Taxation
2:00 pm - 2:50 pm
<strong>Mario Ceretto</strong><br/>
CPA @ New Era CPAs LLP<br/>
Session Room A
Mario Ceretto
CPA @ New Era CPAs LLP
Session Room A
Finding the Sweet Spot: Match Market Insight with Brand Insight in the World of Cannabis
2:00 pm - 2:50 pm
<strong>Ryan Johnstone</strong><br/>
Marketing Manager @ Chalice Farms<br/>
Session Room B
Ryan Johnstone
Marketing Manager @ Chalice Farms
Session Room B
Emergency Ice Cream Break in Grand Ballroom
3:00 pm - 3:30 pm
Company Case Study: Leafly
3:30 pm - 3:50 pm
These case studies are designed to introduce you to a company's products and services in a concise 20 minute presentation.
Session Room A
Presented by Leafly
Company Case Study: ODAVA
3:30 pm - 3:50 pm
These case studies are designed to introduce you to a company's products and services in a concise 20 minute presentation.
Session Room B
Presented by ODAVA
Company Specific Case Studies (TBA)
4:00 pm - 4:20 pm
These case studies are designed to introduce you to a company's products and services in a concise 15 minute presentation.
Case Studies TBA