Previous Event Agenda

SUMMARY AGENDA

Monday | February 1, 2016

9:30 – 10:00
Check-in & Morning Refreshments
10:00 – 10:50
Opening Keynote (Stephen Spinosa)
11:00 – 11:50
2 Concurrent Breakout Sessions
12:00 – 1:00
Lunch in Grand Ballroom
1:00 – 1:50
2 Concurrent Breakout Sessions
2:00 – 2:50
2 Concurrent Breakout Sessions
3:00 – 3:30
Emergency Chocolate Break
3:30 – 4:20
Closing Keynote (Chris Sietsema)
4:20 – 5:30
Complimentary Attendee Happy Hour

Tuesday | February 2, 2016

9:30 – 10:00
Morning Refreshments in Grand Ballroom
10:00 – 10:50
2 Concurrent Breakout Sessions
11:00 – 11:50
2 Concurrent Breakout Sessions
12:00 – 1:00
Lunch in Grand Ballroom
1:00 – 1:50
2 Concurrent Breakout Sessions
2:00 – 2:50
2 Concurrent Breakout Sessions
3:00 – 3:30
Emergency Ice Cream Break
3:30 – 3:50
Product-Specific Case Studies
4:00 – 4:20
Product-Specific Case Studies

Session Leaders

Additional session leaders are added regularly. A detailed agenda with session times is available below.

Opening Keynote

From Waiting Room to High End Retail Experience
How Dispensary Culture Has Changed From 2009 to Now

When the cannabis industry was first developed on the medical side, it was a free for all. Now that recreational marijuana is legal, retail stores have to fight to distinguish themselves from their competitors. The industry has seen a re-branding movement towards luxury, and retail stores are going from what looked like a quasi-medical clinic waiting room to high-end retail stores that could give Apple a run for its money. We will explore how the industry has changed by looking at different and current cultural issues.

You’ll learn: 

•  How to transition your store from a medical dispensary to a high-end retail store
•  Creative ways to gain loyal consumers and bring in new consumers
•  Education techniques for both consumers and employees

Don’t miss this eye opening session, Monday, February 1st at 10AM. Register Now

Afternoon Keynote

Youtility – Why Smart Marketing is About Help not Hype

If you’re wondering how to make your company seem more exciting, you’re asking the wrong question.

You’re not competing for attention only against other companies. You’re competing against your customers’ friends and family and viral videos and cute puppies.

To win attention, you must ask a different question… “How can I help?

Catch this session on Monday, February 1st at 3:30PM – only at DispensaryNext.
Want to learn more about Youtility? Check out the book – you’ll love it.  

Bring Your Marketing & Operations Knowledge to the Next Level

Register Now

 

Detailed Session Agenda

Jump to Tuesday

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Monday, February 1
Check-in & Morning Refreshments
9:30 am - 10:00 am

From Waiting Room to High End Retail Experience: How Dispensary Culture Has Changed From 2009 to Now
10:00 am - 10:50 am
<strong>Stephen Spinosa</strong><br/> VP of Retail @ Good Chemistry<br/> Session Room A<br/><br/> Opening Keynote Presentation

Stephen Spinosa
VP of Retail @ Good Chemistry
Session Room A

Opening Keynote Presentation

Delivery-Only Dispensaries: The Good, The Bad, The Future
11:00 am - 11:50 am
<strong>Chelsea Sutula</strong><br/> CEO @ Sespe Creek Collective<br/> Session Room A

Chelsea Sutula
CEO @ Sespe Creek Collective
Session Room A

Using Data Analytics to Drive Sales, Profitability, and Customer Loyalty
11:00 am - 11:50 am
<strong>Roy Bingham</strong><br/> CEO @ BDS Analytics<br/> Session Room B

Roy Bingham
CEO @ BDS Analytics
Session Room B

Lunch in the Grand Ballroom
12:00 pm - 12:50 pm
<strong>Nom Nom Nom...</strong><br/> <em>Click to see menu</em><br/> Enjoy!

Nom Nom Nom...
Click to see menu
Enjoy!

Dispensary Compliance: What's in it for me?
1:00 pm - 1:50 pm
<strong>Erin Kennedy</strong></br> Co-founder @ Aperture Consultants</br> Session Room A

Erin Kennedy
Co-founder @ Aperture Consultants
Session Room A

High-Impact Social Media Marketing for Dispensaries
1:00 pm - 1:50 pm
<strong>Alexa Divett</strong><br/> Founder @ Alexa Divett<br/> Session Room B

Alexa Divett
Founder @ Alexa Divett
Session Room B

Growing for the Medical Market: Why It Matters
2:00 pm - 2:50 pm
<strong>Adam Jacques</strong><br/> Master Grower @ The Growers Guild Gardens<br/> Session Room A

Adam Jacques
Master Grower @ The Growers Guild Gardens
Session Room A

Cannabis PR 101: How to Market a National Cannabis Brand
2:00 pm - 2:50 pm
<strong>Olivia Mannix</strong> & <strong>Jennifer DeFalco</strong><br/> Co-founders @ Cannabrand<br/> Session Room B

Olivia Mannix & Jennifer DeFalco
Co-founders @ Cannabrand
Session Room B

Emergency Chocolate Break
3:00 pm - 3:30 pm
No seriously, it's an emergency.<br/> Chocolate on Chocolate on Chocolate

No seriously, it's an emergency.
Chocolate on Chocolate on Chocolate

Youtility – Why Smart Marketing is About Help not Hype
3:30 pm - 4:20 pm
<strong>Chris Sietsema</strong><br/> CEO @ Teach to Fish Digital<br/> Session Room A<br/><br/> Afternoon Keynote Presentation

Chris Sietsema
CEO @ Teach to Fish Digital
Session Room A

Afternoon Keynote Presentation

Complimentary Attendee Happy Hour
4:30 pm - 5:30 pm
In the Grand Ballroom<br/> Cocktails & Light Hors D'oeuvres - Enjoy!

In the Grand Ballroom
Cocktails & Light Hors D'oeuvres - Enjoy!

Register Now

Jump to Monday

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Tuesday, February 2nd
Continental Breakfast in the Grand Ballroom
9:30 am - 10:00 am

Easy Steps for Dispensary Owners to Build a Strategic Marketing Plan from the Ground Up
10:00 am - 10:50 am
<strong>Catherine M. Zito</strong><br/> CEO @ American Wellness Business Association<br/> Session Room A

Catherine M. Zito
CEO @ American Wellness Business Association
Session Room A

Behavioral Interviewing: Hiring the Right Fit For Your Team
10:00 am - 10:50 am
<strong>James Moser</strong><br/> CEO @ Metamorfix<br/> Session Room A

James Moser
CEO @ Metamorfix
Session Room A

Consumer Trends: How to Utilize the Data to Grow Your Business
11:00 am - 11:50 am
<strong>Paul Campbell</strong><br/> VP of Marketing @ Leafly<br/> Session Room A

Paul Campbell
VP of Marketing @ Leafly
Session Room A

Employment Law for Dispensaries: Avoiding Common Pitfalls
11:00 am - 11:50 am
<strong>Alexander Wheatley</strong><br/> Attorney @ Fisher & Phillips, LLP<br/> Session Room B

Alexander Wheatley
Attorney @ Fisher & Phillips, LLP
Session Room B

Lunch in the Grand Ballroom
12:00 pm - 1:00 pm
<strong>Nom Nom Nom...</strong><br/> <em>Click to see the menu</em><br/> Enjoy!

Nom Nom Nom...
Click to see the menu
Enjoy!

More than a Pot Shop: A Guide to Building Standard Operating Procedures (SOP's)
1:00 pm - 1:50 pm
<strong>Justin Jones</strong><br/> Co-founder @ DANK Dispensary Denver<br/> Session Room A

Justin Jones
Co-founder @ DANK Dispensary Denver
Session Room A

Beyond Security Requirements: Regulations That Will Trip Up The Unprepared
1:00 pm - 1:50 pm
<strong>Paul Loney</strong><br/> Owner @ Loney Law Group<br/> Session Room B

Paul Loney
Owner @ Loney Law Group
Session Room B

Navigating the Complexities of Cannabis Accounting and Taxation
2:00 pm - 2:50 pm
<strong>Mario Ceretto</strong><br/> CPA @ New Era CPAs LLP<br/> Session Room A

Mario Ceretto
CPA @ New Era CPAs LLP
Session Room A

Finding the Sweet Spot: Match Market Insight with Brand Insight in the World of Cannabis
2:00 pm - 2:50 pm
<strong>Ryan Johnstone</strong><br/> Marketing Manager @ Chalice Farms<br/> Session Room B

Ryan Johnstone
Marketing Manager @ Chalice Farms
Session Room B

Emergency Ice Cream Break in Grand Ballroom
3:00 pm - 3:30 pm

Company Case Study: Leafly
3:30 pm - 3:50 pm

These case studies are designed to introduce you to a company's products and services in a concise 20 minute presentation.
Session Room A
Presented by Leafly

Company Case Study: ODAVA
3:30 pm - 3:50 pm

These case studies are designed to introduce you to a company's products and services in a concise 20 minute presentation.
Session Room B
Presented by ODAVA

Company Specific Case Studies (TBA)
4:00 pm - 4:20 pm

These case studies are designed to introduce you to a company's products and services in a concise 15 minute presentation.
Case Studies TBA

Register Now

 

Questions? Email Concierge@DispensaryNext.com

Below is the previous event agenda. Much more to come at DispensaryNext 2017!

Past Session Leaders

Detailed Session Agenda

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Monday, February 1
Check-in & Morning Refreshments
9:30 am - 10:00 am

From Waiting Room to High End Retail Experience: How Dispensary Culture Has Changed From 2009 to Now
10:00 am - 10:50 am
<strong>Stephen Spinosa</strong><br/> VP of Retail @ Good Chemistry<br/> Session Room A<br/><br/> Opening Keynote Presentation

Stephen Spinosa
VP of Retail @ Good Chemistry
Session Room A

Opening Keynote Presentation

Delivery-Only Dispensaries: The Good, The Bad, The Future
11:00 am - 11:50 am
<strong>Chelsea Sutula</strong><br/> CEO @ Sespe Creek Collective<br/> Session Room A

Chelsea Sutula
CEO @ Sespe Creek Collective
Session Room A

Using Data Analytics to Drive Sales, Profitability, and Customer Loyalty
11:00 am - 11:50 am
<strong>Roy Bingham</strong><br/> CEO @ BDS Analytics<br/> Session Room B

Roy Bingham
CEO @ BDS Analytics
Session Room B

Lunch in the Grand Ballroom
12:00 pm - 12:50 pm
<strong>Nom Nom Nom...</strong><br/> <em>Click to see menu</em><br/> Enjoy!

Nom Nom Nom...
Click to see menu
Enjoy!

Dispensary Compliance: What's in it for me?
1:00 pm - 1:50 pm
<strong>Erin Kennedy</strong></br> Co-founder @ Aperture Consultants</br> Session Room A

Erin Kennedy
Co-founder @ Aperture Consultants
Session Room A

High-Impact Social Media Marketing for Dispensaries
1:00 pm - 1:50 pm
<strong>Alexa Divett</strong><br/> Founder @ Alexa Divett<br/> Session Room B

Alexa Divett
Founder @ Alexa Divett
Session Room B

Growing for the Medical Market: Why It Matters
2:00 pm - 2:50 pm
<strong>Adam Jacques</strong><br/> Master Grower @ The Growers Guild Gardens<br/> Session Room A

Adam Jacques
Master Grower @ The Growers Guild Gardens
Session Room A

Cannabis PR 101: How to Market a National Cannabis Brand
2:00 pm - 2:50 pm
<strong>Olivia Mannix</strong> & <strong>Jennifer DeFalco</strong><br/> Co-founders @ Cannabrand<br/> Session Room B

Olivia Mannix & Jennifer DeFalco
Co-founders @ Cannabrand
Session Room B

Emergency Chocolate Break
3:00 pm - 3:30 pm
No seriously, it's an emergency.<br/> Chocolate on Chocolate on Chocolate

No seriously, it's an emergency.
Chocolate on Chocolate on Chocolate

Youtility – Why Smart Marketing is About Help not Hype
3:30 pm - 4:20 pm
<strong>Chris Sietsema</strong><br/> CEO @ Teach to Fish Digital<br/> Session Room A<br/><br/> Afternoon Keynote Presentation

Chris Sietsema
CEO @ Teach to Fish Digital
Session Room A

Afternoon Keynote Presentation

Complimentary Attendee Happy Hour
4:30 pm - 5:30 pm
In the Grand Ballroom<br/> Cocktails & Light Hors D'oeuvres - Enjoy!

In the Grand Ballroom
Cocktails & Light Hors D'oeuvres - Enjoy!

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Tuesday, February 2nd
Continental Breakfast in the Grand Ballroom
9:30 am - 10:00 am

Easy Steps for Dispensary Owners to Build a Strategic Marketing Plan from the Ground Up
10:00 am - 10:50 am
<strong>Catherine M. Zito</strong><br/> CEO @ American Wellness Business Association<br/> Session Room A

Catherine M. Zito
CEO @ American Wellness Business Association
Session Room A

Behavioral Interviewing: Hiring the Right Fit For Your Team
10:00 am - 10:50 am
<strong>James Moser</strong><br/> CEO @ Metamorfix<br/> Session Room A

James Moser
CEO @ Metamorfix
Session Room A

Consumer Trends: How to Utilize the Data to Grow Your Business
11:00 am - 11:50 am
<strong>Paul Campbell</strong><br/> VP of Marketing @ Leafly<br/> Session Room A

Paul Campbell
VP of Marketing @ Leafly
Session Room A

Employment Law for Dispensaries: Avoiding Common Pitfalls
11:00 am - 11:50 am
<strong>Alexander Wheatley</strong><br/> Attorney @ Fisher & Phillips, LLP<br/> Session Room B

Alexander Wheatley
Attorney @ Fisher & Phillips, LLP
Session Room B

Lunch in the Grand Ballroom
12:00 pm - 1:00 pm
<strong>Nom Nom Nom...</strong><br/> <em>Click to see the menu</em><br/> Enjoy!

Nom Nom Nom...
Click to see the menu
Enjoy!

More than a Pot Shop: A Guide to Building Standard Operating Procedures (SOP's)
1:00 pm - 1:50 pm
<strong>Justin Jones</strong><br/> Co-founder @ DANK Dispensary Denver<br/> Session Room A

Justin Jones
Co-founder @ DANK Dispensary Denver
Session Room A

Beyond Security Requirements: Regulations That Will Trip Up The Unprepared
1:00 pm - 1:50 pm
<strong>Paul Loney</strong><br/> Owner @ Loney Law Group<br/> Session Room B

Paul Loney
Owner @ Loney Law Group
Session Room B

Navigating the Complexities of Cannabis Accounting and Taxation
2:00 pm - 2:50 pm
<strong>Mario Ceretto</strong><br/> CPA @ New Era CPAs LLP<br/> Session Room A

Mario Ceretto
CPA @ New Era CPAs LLP
Session Room A

Finding the Sweet Spot: Match Market Insight with Brand Insight in the World of Cannabis
2:00 pm - 2:50 pm
<strong>Ryan Johnstone</strong><br/> Marketing Manager @ Chalice Farms<br/> Session Room B

Ryan Johnstone
Marketing Manager @ Chalice Farms
Session Room B

Emergency Ice Cream Break in Grand Ballroom
3:00 pm - 3:30 pm

Company Case Study: Leafly
3:30 pm - 3:50 pm

These case studies are designed to introduce you to a company's products and services in a concise 20 minute presentation.
Session Room A
Presented by Leafly

Company Case Study: ODAVA
3:30 pm - 3:50 pm

These case studies are designed to introduce you to a company's products and services in a concise 20 minute presentation.
Session Room B
Presented by ODAVA

Company Specific Case Studies (TBA)
4:00 pm - 4:20 pm

These case studies are designed to introduce you to a company's products and services in a concise 15 minute presentation.
Case Studies TBA

Thank you to those who attended DispensaryNext 2017!

Thank you to the 313 dispensary professionals that joined us in Denver this year. We're currently finalizing details for the 4th Annual DispensaryNext Conference & Expo. Stay informed by submitting your email below.